You might think I'm racing ahead here - but there's no point writing an awe-inspiring, fun and beautiful quiz if no one gets to see it! So you need to make sure you promote the heck out of your Quiz. Whether Organically or using FB ads (quizzes are awesome for reach - just saying!). You need to put the effort in to attract your new students.

Now you've attracted your ideal clients - they get to take your quiz. This is the fun bit. Your Quiz questions and answers are the perfect way to make your ideal customer reflect on where they are, visualise where they could be (future packing questions work really well here). So that they feel seen, understood and most importantly that what you are offering is achievable.

A*s all the way! We're now at the Results Pages - and there's no such thing as a bad result here. Time to show your best side and show you understand their stumbling blocks. Your results pages need to give a specific micro win - which could be as simple as making your topic easier to understand. Building confidence is key. Give real solutions and easy next steps and show them they can fly.

Time to keep the momentum going with your quiz taker through your Email Sequence. They’ve already welcomed you into their world, so now it's time to position yourself as the teacher they've been looking for. Take them on a journey of understanding and show them the ways in which you can help.

So if they're still with you by email 4 or 5 (5 emails is a great length for a really robust email sequence!), they might just be ready to take the next step. Time to make them an offer. Whether you're offering them a small offer, a membership or something else - by email 4 and 5 - it's the perfect time to get them to make a micro commitment ... and voila - all your hard work has paid off!