The Quiz Magic Your Business needs is...







    Ok.. I've got you. Read on, it's simpler than you might think.
    Ok, do you remember your favourite teacher at school or college? The one who cheered you on and wanted the best for you? The one who helped you see what was possible and what to do next, even when you weren't sure of your next step.
    Well, the Potential Potion quiz is a little bit like that.
    That's because it will
    1. Build Your Quiz Taker's Self Belief and Confidence
    2. Show them the perfect next steps
    (which if you're lucky, might include your offer!)
    So whether you're selling a membership or launching a course I know that you want to fill up your list with lots of lovely leads quickly - right?. (We all need to get the numbers up to hit that magic conversion rate!)
    But here's the thing. Numbers alone are not enough.
    You also need to build credibility and confidence with your audience.
    And that's where a Potential Potion Quiz will help.
    A Potential Potion Quiz will diagnose where your quiz taker is right now. So you get to understand them, their hopes and dreams, worries and fears. Meaning you're perfectly positioned to offer a personalised solution.
    And the next steps to get them where they want to go.
    But here's the best bit:
    Your solution or next step can give your Quiz Taker the 'A-ha' moment or mini-win that will boost their confidence, build their self-belief 💪 and make them more likely to buy into your offer further down the line.
    So this is not just a quiz. It's the first step of your Quiz Taker's journey to achieving their goals with you right by their side, the answer to their prayers!
    Scroll down to see what your Potential Potion Quiz Funnel will look like but before that check out my video which gives you the crucial next steps you need to get started.
    You (and them) have got this.

  • Watch my short video to find out more including the first two things you MUST do first for Quiz Success.



    Think about it.. most lead magnets are a one-way street and pretty meh right? And with all of our attention spans decreasing you need something better. Your Quiz is an interactive, fun experience that requires interaction, self-reflection and input. And makes your customer feel special.


    When you really know your ideal client you can meet them where they're at with a big spoonful of Empathy. Relevant questions, results with personalised solutions and next steps says "I get you and I've got you" Which means you position yourself as the perfect person to help them.


    Ever wondered what your Ideal Customer is thinking? Like really thinking? Well with a quiz you can get strategic and find out everything you need to know. No more spray and pray marketing - you get to target your messaging to each segment from day one.


    Quizzes get shared - a hell of a lot! On average, 1900 times according to Buzz Feed! So if you get your results right (which means ones that people are proud of and really really want to tell their friends about!), then you can sit back and watch your reach and list growth explode.

  • Your Potential Potion Quiz Funnel


    When the Student is ready... the teacher appears!

    You might think I'm racing ahead here - but there's no point writing an awe-inspiring, fun and beautiful quiz if no one gets to see it! So you need to make sure you promote the heck out of your Quiz. Whether Organically or using FB ads (quizzes are awesome for reach - just saying!). You need to put the effort in to attract your new students.


    It's EXAM time... (but way more fun!)

    Now you've attracted your ideal clients - they get to take your quiz. This is the fun bit. Your Quiz questions and answers are the perfect way to make your ideal customer reflect on where they are, visualise where they could be (future packing questions work really well here). So that they feel seen, understood and most importantly that what you are offering is achievable.


    Now Boost Your Padawan's Confidence 🚀

    A*s all the way! We're now at the Results Pages - and there's no such thing as a bad result here. Time to show your best side and show you understand their stumbling blocks. Your results pages need to give a specific micro win - which could be as simple as making your topic easier to understand. Building confidence is key. Give real solutions and easy next steps and show them they can fly.


    Show Your Scholarly Prowess

    Time to keep the momentum going with your quiz taker through your Email Sequence. They’ve already welcomed you into their world, so now it's time to position yourself as the teacher they've been looking for. Take them on a journey of understanding and show them the ways in which you can help.


    Invite them to graduate 🎓

    So if they're still with you by email 4 or 5 (5 emails is a great length for a really robust email sequence!), they might just be ready to take the next step. Time to make them an offer. Whether you're offering them a small offer, a membership or something else - by email 4 and 5 - it's the perfect time to get them to make a micro commitment ... and voila - all your hard work has paid off!

  • Hi there Future Quiz Superstar, I'm Heather!

    and you got me - I bloody love quizzes!

    And ellipses ... ... ...


    But what's with the love for quizzes? Quite simply. Because they do their job. Time and time again.

    When my events business was put on hold thanks to something nasty that's been going around (you might have heard about it?) I invested in Amy Porterfield's Digital Course Academy, was introduced to this wondrous lead magnet that is a quiz and was instantly hooked.

    I suddenly had a lead magnet where I got to demonstrate my personality, learn all about my lovely customers, segment my audience, and be super creative!


    Plus I was growing my list, easily and whilst having fun.




    Fast forward to 2022 and after setting up my own agency I've written quizzes for Coaches, Consultants, Coffee Shops, E-Commerce Businesses, Artisan Perfumers, Dance Academies - even a birth control biz! You name it - the list goes on. And finally my own - which you just took. Thank you x


    I LOVE my Done for You Clients but I love teaching more.


    Because I get to share this amazing lead magnet strategy with more people, take the mystery out of it (it's really not that tricky!) AND I get to help great people build great businesses whilst staying true to themselves.

    What about me? If I’m not building quizzes then I’m at home in Northern Ireland with my tree surgeon partner 🌳 and my three teenage daughters.

    As I write this copy, there's a big Roast Dinner in the oven, the fire is lit and I've a nice glass of Malbec on the go. Life is good.


    I'm so glad that you've stumbled upon the magical world of quizzes and I wish you all the luck in the world.


    Let me know if I can help.


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    So now what?

    Keep going....me and my favourite TV family are cheering you on!
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    1. Learn from the best!
    Enjoy Some Quiz Inspiration

    When I first started writing quizzes, (and before I worked with all the Quiz Greats), I took at least 101 quizzes. It really is the best way to learn. Download my favourite 9 here!

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    2. Not sure on your Theme? Grab the PP Topic Mapper

    But what do I write my quiz on Heather? It's a question I'm asked a lot. I've put together this useful Quiz Topic Mapper with ideas based on your business and quiz objectives.

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    3. Join the Quiz Creators Community Facebook Group!

    By joining our exclusive Facebook group, you'll be the first to hear about new quizzes, enjoy exclusive content, and even contribute to the creation of future quizzes by sharing your thoughts and ideas.

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