Watch my short video to discover more about the type of cook you are!
Think about it.. most lead magnets are a one-way street and pretty meh right? And with all of our attention spans decreasing you need something better. Your Quiz is an interactive, fun experience that requires interaction, self-reflection and input. And makes your customer feel special.
When you really know your ideal client you can meet them where they're at with a big spoonful of Empathy. Relevant questions, results with personalised solutions and next steps says "I get you and I've got you" Which means you position yourself as the perfect person to help them.
Ever wondered what your Ideal Customer is thinking? Like really thinking? Well with a quiz you can get strategic and find out everything you need to know. No more spray and pray marketing - you get to target your messaging to each segment from day one.
Quizzes get shared - a hell of a lot! On average, 1900 times according to Buzz Feed! So if you get your results right (which means ones that people are proud of and really really want to tell their friends about!), then you can sit back and watch your reach and list growth explode.
Get that Date!
I'm racing ahead here - but there's no point writing an awe-inspiring, fun and beautiful quiz if no one gets to see it! So you need to make sure you promote the heck out of your Quiz. Whether Organically or using FB ads (quizzes are awesome for reach - just saying!). Make you need to put the effort in to attract your new biggest fan!
Now you've attracted your ICA - you get them to take your quiz. This is the fun bit. Your Quiz questions and answers are the perfect way to make your ideal customer feel seen, understood and valued - ie like you love them!😍 Make it all about them - like you wrote the quiz for them and them alone
Fab - we're now at the results pages - you can cram in the good stuff! Show them your best side. It's your time to impress them. Make sure your results pages speak directly to their specific needs and wants with customised quiz results. Results that aren't meh - but give real solutions and next steps. At the same time make sure you position you as the friend and expert they need right now! So they start to fall in love with you too!
Call 'em back
No ghosting allowed here. You need to get back in touch with your email sequence. They’ve already welcomed you into their world, so now it's time to keep giving them the good stuff. Take them on a journey of understanding and show them the ways in which you can help. Keep them begging for more!
Seal the Deal 💍
So maybe in 5 emails (fyi - a great length for a really robust email sequence!), they're not quite ready to join you in holy matrimony.. But they might just be ready to take the next step. Whether you're offering them a small offer, a membership or something else - by email 4 and 5 - it's the perfect time to get them to make a micro commitment ... and voila - all your hard work has paid off!
And ellipses... ... ...
But what's with the love for quizzes? Quite simply. Because they do their job. Time and time again.
When my events business was put on hold thanks to something nasty that's been going around (you might have heard about it?) I invested in Amy Porterfield's Digital Course Academy, was introduced to this wondrous lead magnet that is a quiz and was instantly hooked.
I suddenly had a lead magnet where I got to demonstrate my personality, learn all about my lovely customers, segment my audience, and be super creative!
Plus I was growing my list, easily and whilst having fun.
Fast forward to 2022 and after setting up my own agency I've written quizzes for Coaches, Consultants, Coffee Shops, E-Commerce Businesses, Artisan Perfumers, Dance Academies - even a birth control biz! You name it - the list goes on. And finally my own - which you just took. Thank you x
I LOVE my Done for You Clients but I love teaching more.
Because I get to share this amazing lead magnet strategy with more people, take the mystery out of it (it's really not that tricky!) AND I get to help great people build great businesses whilst staying true to themselves.
What about me? If I’m not building quizzes then I’m at home in Northern Ireland with my tree surgeon partner 🌳 and my three teenage daughters.
As I write this copy, there's a big Roast Dinner in the oven, the fire is lit and I've a nice glass of Malbec on the go. Life is good.
I'm so glad that you've stumbled upon the magical world of quizzes and I wish you all the luck in the world.
Let me know if I can help.
1. Learn from the best!Enjoy Some Quiz Inspiration
When I first started writing quizzes, (and before I worked with all the Quiz Greats), I took at least 101 quizzes. It really is the best way to learn. Download my favourite 9 here!
2. Not sure on your Theme? Grab the LB Topic Mapper
But what do I write my quiz on Heather? It's a question I'm asked a lot. I've put together this useful Quiz Topic Mapper with ideas based on your business and quiz objectives.
3. JOIN THE CLUB! Get all the support you need for just £10 a month.
The Quiz Magic Club will help you GET IT DONE! Exclusive weekly content, a monthly Q&A Session access to the famous It's a Kind of Quiz Magic Challenge and. more - for just £10 a month.
(C) Kill It With Quizzes Ltd 2022
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