THE CHOICE CHARM
Watch my short video to find out the first two things you must do for Quiz Success
When you really know your ideal client you can meet them where they're at with a big spoonful of Empathy. Relevant questions, results with personalised solutions and next steps says "I get you and I've got you" Which means you position yourself as the perfect person to help.
Ever wondered what your Ideal Customer is thinking? Like really thinking? Well with a quiz you can get strategic and find out everything you need to know. No more spray and pray marketing - you get to target your messaging to each segment from day one.
Quizzes get shared - a hell of a lot! On average, 1900 times according to Buzz Feed! So if you get your results right (which means ones that people are proud of and really really want to tell their friends about!), then you can sit back and watch your reach and list growth explode.
APPLES & PEARS, APPLES & PEARS - TIME FOR THE BANTER!
You might think I'm racing ahead here - but there's no point writing an awe-inspiring, fun and beautiful quiz if no one gets to see it! Now's the time to use your best sales patter! Get those customers in and looking through your shop window! Whether you choose to promote organically or using FB ads (quizzes are awesome for reach - just saying!). You need to pull all the moves to bring in all those lovely new customers* *(from what I know about you - I think you know this already!).
HEY THERE DARLING - HOW CAN I HELP? 🍍
So now that you've attracted your ideal clients - they are raring to go and ready to take your Quiz. This is the cool bit. Your Quiz questions and answers can ask all the right questions and help you apply your expertise to suggest the perfect product or service for your new customer. And don't worry - you can still get to show off your wares. The features and benefits (I know you'll not forget those) will shine a bright light on all the awesome things you have to offer in your results pages. Right now it's about listening and working out the perfect solution for your customer.
Ok, ok, so you guys are special. You are my brilliant exception that proves every rule. It's perfectly ok for you to cut to the chase and sell what you've got. Right now off the bat. Let's do it! (I usually say a price point less than £50 - but you're the expert - so take that with a pinch of salt). Make sure your Results Pages give a personalised offer based on all the information that you've gathered in the questions and answers. Your Quiz Taker will say yes or no right?! Go for it - make that sale. And relax in the knowledge that you've not lost them for good - even if they don't buy right away.👍
Crazy Fools! They didn't buy just yet. OK - so that's their prerogative. But now's the time to keep the momentum going with your quiz taker through your Email Sequence. They’ve already given you their email address as well as a bucket load of info in the quiz. Not everyone's an impulse buyer - you know that! Position you or your brand as the one thing they've been searching for all their lives. Take it easy here. They might need more convincing. Use your email sequence to take your quiz taker on a journey that develops the know, like and trust factor or offer an alternative solution. Above all show off the ways in which your product or service can solve their problems.
And ellipses... ... ...
But what's with the love for quizzes? Quite simply. Because they do their job. Time and time again.
When my events business was put on hold thanks to something nasty that's been going around (you might have heard about it?) I invested in Amy Porterfield's Digital Course Academy, was introduced to this wondrous lead magnet that is a quiz and was instantly hooked.
I suddenly had a lead magnet where I got to demonstrate my personality, learn all about my lovely customers, segment my audience, and be super creative!
Plus I was growing my list, easily and whilst having fun.
Fast forward to 2022 and after setting up my own agency I've written quizzes for Coaches, Consultants, Coffee Shops, E-Commerce Businesses, Artisan Perfumers, Dance Academies - even a birth control biz! You name it - the list goes on. And finally my own - which you just took. Thank you x
I LOVE my Done for You Clients but I love teaching more.
Because I get to share this amazing lead magnet strategy with more people, take the mystery out of it (it's really not that tricky!) AND I get to help great people build great businesses whilst staying true to themselves.
What about me? If I’m not building quizzes then I’m at home in Northern Ireland with my tree surgeon partner 🌳 and my three teenage daughters.
As I write this copy, there's a big Roast Dinner in the oven, the fire is lit and I've a nice glass of Malbec on the go. Life is good.
I'm so glad that you've stumbled upon the magical world of quizzes and I wish you all the luck in the world.
Let me know if I can help.
1. Learn from the Best!Enjoy Some Quiz Inspiration
When I first started writing quizzes, (and before I worked with all the Quiz Greats), I took at least 101 quizzes. It really is the best way to learn. Download my favourite 9 here!
2. Not sure on your Theme? Grab the CC Topic Mapper
But what do I write my quiz on Heather? It's a question I'm asked a lot. I've put together this useful Quiz Topic Mapper with ideas based on your business and quiz objectives.
3. Sign up for the FREE 5-Day Quiz Challenge
Click below to sign up for my regular FREE 5 day Quiz Magic Challenge which will give you everything you need to get your quiz out of your head and into the world.
(C) Kill It With Quizzes Ltd 2022
What information do we collect about you?
We collect information about you when you request that we contact you by filling out the contact form. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. Website usage information can be collected using cookies, further information about this is detailed below.
The personal data collected when you submit a form to us for processing is:
• Email Address
• Details of Enquiry
How will we use the information about you?
We collect information about you to process your enquiry, manage your account and, if you consent, email you about other products and services we think may be of interest to you. If you fill out your details in this contact form, the data is secured in our email service provider’s server (Gmail). We do not use it for marketing purposes and never share it with third parties.
We use your information collected from the website to personalise your repeat visits to our website. We will not share your information with companies outside the organisation except where required to mailing list providers as detailed below.
In processing orders, we may send your details to, and also use information from credit reference agencies and fraud prevention agencies.
Information provided for marketing purposes will be retained and regular consent will be sought to continue providing you with this service. You have the right to unsubscribe and have your data deleted at any time as defined at the end of this policy.
Personal data including first name, last name, email address, access requirements and dietary preferences may be required for attending events that we host or facilitate, and failure to provide information in these cases may limit the ability of the organisation to run an event. Information relating to events will be anonymised 1 year from event completion. Anonymised data may be retained to assist with planning future events.
No automated decision making or processing takes place.
We operate an email mailing list program, used to inform subscribers about products, services and/or news we supply/publish. Users can subscribe through an online automated process where they have given their explicit permission. Subscriber personal details are collected, processed, managed and stored in accordance with the regulations named in ‘The policy’ above. Subscribers can unsubscribe at any time through an automated online service, or if not available, other means as detailed in the footer of sent marketing messages (or unsubscribe from all email lists for example). The type and content of marketing messages subscribers receive, and if it may contain third party content, is clearly outlined at the point of subscription.
Email marketing messages may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages.
Where used, such marketing messages may record a range of subscriber data relating to engagement, geography, demographics and already stored subscriber data.
Consenting to receive our mailouts requires us to send email addresses and names to these providers which can be based outside of the EU.
We would like to send you information about products and services of ours and other companies in our group which may be of interest to you. If you have consented to receive marketing, you may opt-out at any time. You have a right at any time to stop us from contacting you for marketing purposes or giving your information to other companies.
If you no longer wish to be contacted for marketing purposes, please email us at email@example.com to have your data deleted.
Access to your information and correction
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email us at firstname.lastname@example.org or write to us at our registered address above. We reserve the right to charge a ‘reasonable fee’ when a request is manifestly unfounded or excessive, particularly if it is repetitive.
We also reserve the right to charge a reasonable fee to comply with requests for further copies of the same information. This does not mean that we are able to charge for all subsequent access requests.
The fee will be based on the administrative cost of providing the information.
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.
For further information visit www.aboutcookies.org or www.allaboutcookies.org.
You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.
• by email to email@example.com
• 2 Carnlea Road, Ballyclare BT39 9JT
If you feel that your personal data has been misused you have the right to lodge a complaint with a supervisory authority, in the UK this is the Information Commissioner’s Officer. in the Republic of Ireland this is the Data Protection Commissioner.