

YOUR RESULTS ARE IN...
The Quiz Magic Your Business needs is...
THE CHOICE CHARM
So, what the bejeezus is the Choice Charm?
Thanks for asking!.. it's not too complicated...read on...
So think about Bob, the guy in your local market who you go to for advice when your dinner guests have preferences so obscure it excludes ALL the major food groups! Bob's not phased by any of it - all he wants to do is to help you make the best meal ever.
Well, the Choice Charm quiz is a little bit like that.
Because it can do 2 Crucial things for your Business:
1. Reduce Frustration and Analysis Paralysis in Your Customer
2. Position Your Product or Service as their best and simplest choice.
And that's where a Choice Charm Quiz will help.
If you are selling a range of different products or services your one job is to give your customer a clear journey from browsing to buying. Take them by the hand and point them towards the perfect solution for them.
Make it Personal.
So whether it's digital products, bespoke t-shirts or amazing coffees in a local coffee shop, buyers love the clarity that a Choice Charm Quiz can bring.
Your Quiz will assess your quiz takers' current situation - (where they are in their biz journey perhaps) or personal preferences (as simple as blue vs red, flat white or Americano.)
No messing around. By giving the perfect solution, you position yourself as a trusted, knowledgeable advisor and kerching - the cash is in the bank!
So this is not just any quiz - it's a personalised bespoke recommendation.Scroll down to see what your Choice Charm Quiz Funnel will look like but before that check out my video which gives you the crucial next steps you need to get you started
Let's do this!
Hx
Watch my short video to find out the first two things you must do for Quiz Success
THE MAGICAL EFFECTS OF THE CHOICE CHARM
INTERACTION
Think about it.. most lead magnets are a one-way street and pretty meh right? And with all of our attention spans decreasing you need something better. Your Quiz is an interactive, fun experience that requires interaction, self-reflection and input. And makes your customer feel special.
EMPATHY
When you really know your ideal client you can meet them where they're at with a big spoonful of Empathy. Relevant questions, results with personalised solutions and next steps says "I get you and I've got you" Which means you position yourself as the perfect person to help.
SEGMENTATION
Ever wondered what your Ideal Customer is thinking? Like really thinking? Well with a quiz you can get strategic and find out everything you need to know. No more spray and pray marketing - you get to target your messaging to each segment from day one.
SHAREABILITY
Quizzes get shared - a hell of a lot! On average, 1900 times according to Buzz Feed! So if you get your results right (which means ones that people are proud of and really really want to tell their friends about!), then you can sit back and watch your reach and list growth explode.
Your Choice Charm Quiz Funnel
1APPLES & PEARS, APPLES & PEARS - TIME FOR THE BANTER!
You might think I'm racing ahead here - but there's no point writing an awe-inspiring, fun and beautiful quiz if no one gets to see it! Now's the time to use your best sales patter! Get those customers in and looking through your shop window! Whether you choose to promote organically or using FB ads (quizzes are awesome for reach - just saying!). You need to pull all the moves to bring in all those lovely new customers* *(from what I know about you - I think you know this already!).
2HEY THERE DARLING - HOW CAN I HELP? 🍍
So now that you've attracted your ideal clients - they are raring to go and ready to take your Quiz. This is the cool bit. Your Quiz questions and answers can ask all the right questions and help you apply your expertise to suggest the perfect product or service for your new customer. And don't worry - you can still get to show off your wares. The features and benefits (I know you'll not forget those) will shine a bright light on all the awesome things you have to offer in your results pages. Right now it's about listening and working out the perfect solution for your customer.
3KERCHING - TIME TO MAKE THE SALE!
Ok, ok, so you guys are special. You are my brilliant exception that proves every rule. It's perfectly ok for you to cut to the chase and sell what you've got. Right now off the bat. Let's do it! (I usually say a price point less than £50 - but you're the expert - so take that with a pinch of salt). Make sure your Results Pages give a personalised offer based on all the information that you've gathered in the questions and answers. Your Quiz Taker will say yes or no right?! Go for it - make that sale. And relax in the knowledge that you've not lost them for good - even if they don't buy right away.👍
4CART ABANDONED.
Crazy Fools! They didn't buy just yet. OK - so that's their prerogative. But now's the time to keep the momentum going with your quiz taker through your Email Sequence. They’ve already given you their email address as well as a bucket load of info in the quiz. Not everyone's an impulse buyer - you know that! Position you or your brand as the one thing they've been searching for all their lives. Take it easy here. They might need more convincing. Use your email sequence to take your quiz taker on a journey that develops the know, like and trust factor or offer an alternative solution. Above all show off the ways in which your product or service can solve their problems.
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