• Your Results Are In...

    YOU NEED

    THE CHOICE CHARM!

  • This type of quiz is designed to ultimately help you sell more products, grow your email list, and improve your user experience, and quash analysis paralysis.

    Your quiz can be used as a tool to help fight decision fatigue, build your brand, and offer value all at the same time.

    But here’s thing: most quizzes suck — they’re shallow and don’t have a purposeful strategy behind them. When done right, quizzes do far more than offer a fun experience.

  • Three-Step Roadmap for Your Choice Charm Quiz

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    KNOW YOUR PURPOSE

    Start by thinking about what you ultimately want your quiz takers to do. For e-Commerce, the end goal is usually to buy your product. It might also be to boost awareness, create a relationship, and build your email list.

     
     
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    UNDERSTAND YOUR CUSTOMER


    Now ask yourself, what does my prospect need to know, feel, and believe in order to make the choice to buy from me?

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    MAKE THE OFFER

    Use your quiz as a tool to help them start their buyer’s journey on the right foot.

     

     

     

     

  • Want to dig deeper?

    Download Your The Choice Charm Topic Map

  • What Your Quiz Funnel Will Look Like...

    "I see you, I get you, now how can I help you?'

    1

    The Quiz Bit

    Your Quiz questions and answers make your ideal customer feel seen, understood and valued  - like you wrote the quiz for them This accelerates the journey from intrigued quiz taker to potential customer.

    2

    The Results Pages

    Here's where we cram in the value! The results pages speak directly to the their specific needs and wants through customised quiz results that give real solutions and next steps at the same time as position you as the friend and expert they need... now!

    3

    The Email Sequences

    They’ve welcomed you into their world, so it's time to gain their trust and take them on a journey of learning more about themselves and the ways in which you can help. Show them what you know and see if they want to buy!

  • THE 4 KEY CHOICE CHARM INGREDIENTS

    HERE'S SOME EXTRA MAGIC TO SPRINKLE THROUGH YOUR QUIZ

    SEGMENTATION

    ENGAGEMENT

    TEACHING

    FUTURE PACING

  • Oh Hello there, it's me Heather!

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    Hey I’m Heather - and ok - you got me - I am a quiz geek...

    I have worked in advertising, events and arts marketing for over 25 years and I am telling you - I have never found a lead magnet that is so effective, engaging or fun as the humble quiz - who knew?!

    My first quiz (and it's true you never forget your first) generated so many leads, easily, quickly and cheaply that people started getting in touch to ask me to give them a hand.

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